Silvereye: Engaging with decision-makers

Silvereye: Engaging with decision-makers

Silvereye is a Wellington-based full service public relations and marketing communications consultancy. They help clients connect to, engage with and influence the people that matter to their business.

Jo Coughlan, pictured, a former Ministerial Press Secretary and Wellington City Councillor, founded the company 10 years ago. Jo previously worked for major corporates including New Zealand Aluminium Smelters Ltd; the National Bank of New Zealand, insurance and investment provider AMP, and New Zealand Tourism.

Co-director Conor English, pictured, was a former independent advisor to the Reserve Bank of New Zealand. Conor is also on the board of several NZ companies including Chairman of QEX, a logistics company that successfully launched on the New Zealand stock exchange in February 2018.

Silvereye prides themselves on the strength of their business and government relationships, and strategic approach. Clients have included government agencies, publicly listed and private corporates, and organisations in the non-profit sector. They were recent finalists in the Wellington Export Awards. Their Chinese-speaking team assists Chinese businesses in New Zealand and Kiwi businesses doing business in China.

Part of Silvereye’s success is understanding that for their client’s story to be heard that they need to have a complementary presence across their stakeholders, clients, government and the media. This is why, when Silvereye secured Minister for Economic Development, Hon David Parker, for the Co-operative Business NZ Leaders’ Forum earlier this year they made sure that he understood the importance of the co-operative model to the NZ economy.

Silvereye enjoys working with co-operatives because they understand the power of a collective narrative, and the importance of delivering value to members.

They have experience in working with co-operatives such as Irrigation NZ who they helped to lobby Government successfully against a water tax, saving members $100 million.

IrrigationNZ CEO Andrew Curtis, pictured, said his co-operative has been a client of Silvereye Communications for over five years.

“During this time their expertise and advice has played a significant role in lifting our media profile and political impact.

“IrrigationNZ is now a ‘Go-To’ organisation for media comment around rural water issues and has also established effective relationships with all political parties. Irrigators voluntarily pay our annual membership fees as they know their voices will be heard in Wellington.

“Silvereye’s extensive knowledge of the primary sector has been extremely valuable in achieving this. They were instrumental to the successful ‘stop the water-tax’ campaign in the lead up to the election – which saved the irrigation industry $80 million annually. Silvereye helped us prepare media statements, develop key messages for television and radio interviews alongside run an extremely effective social media campaign that had a huge reach.

“If your organisation is wanting to build their media profile or more effectively engage with government I’d highly recommend using Silvereye – their knowledgeable staff always go that extra mile to ensure their client’s objectives are met.”