Solid co-op client base

Solid co-op client base

ieRetail is a leading specialist provider of training design and delivery, capability development programmes and business optimisation services to the retail, supplier and services industries in New Zealand. Established in 2003, its New Zealand business, with a solid co-op client base, has expanded to include clients in the EU, UK, USA, Australia, and South Africa, covering a diverse range of major companies.

ieRetail’s impressive client list includes:


Foodstuffs NI, Mitre 10, Fonterra, Farmsource, Liquorland, PGGW, Inex, Paper Plus, GSK, Purina, Sealord


BP, Mitre 10, Bendon, LG Electronics, Mars, Metcash


Wal-Mart, Shoprite, Clicks, Massmart, Chief, Taffords, Unilever, Diageo


MD of ieRetail, Jean Durand, says the company has been a leading provider of capability development for well over a decade.

“Our programmes span leadership and team development, across all sectors, to negotiation skills, to highly technical retail specific programmes such as category optimisation and range, price and promotional architecture,” he says. “ieRetail has designed and delivered game changing programmes for NZ’s leading businesses”.

Customer feedback from leading co-operative, Foodstuffs North Island is positive.

“For over 14 years we have worked with i.e.Retail to build training and specific staff development solutions across the Foodstuffs Cooperative. Their skills in strategy, team & leadership development, retail purchasing, performance management, negotiating & influence and personal 1-1 coaching for senior managers have added significant measurable benefits to the Foodstuffs Cooperative at many levels. Their approach means projects, solutions and training delivery are aligned to our needs. They have a communication style which suits the large yet fragmented style of our cooperative business model and have become an invaluable business partner.” (FSNI GM)



ieRetail designed and launched ShopX®, a business simulation that is now been used by some of the world’s largest companies, such as Unilever, Wal-Mart and Diageo, and locally in different formats by Fonterra, Mitre 10, Metcash and Foodstuffs.

Jean Durand says the retail-based simulation delivers an experiential learning environment.

“ShopX® mimics a three- to four-year trading cycle in which teams of delegates trade, compete and develop their brand and business in a hotly contested, simulated environment. The simulations have proved so beneficial that a number of local co-operatives have since had us build bespoke versions for their businesses.”

Mitre10 CEO Neil Cowie’s feedback speaks volumes:

“This has been an excellent two days. I would go so far as to say ‘the best I have seen in my 30 years in retail’. World class and very relevant. This is a game changer for our people. In my opinion, the Store Master simulator is a world class training tool and I want to congratulate you on its development”


Category and optimisation projects are a growing part of the business, says Jean Durand.

“Our team has completed research projects, category/business optimisation reports, and health checks for a growing number of clients.”

The boss of Paper Plus pays tribute:

“This is the fourth organisation in which I have used their services. They always deliver – no questions. Whether it is keynote speaking, category management training, strategic reviews or mentoring and coaching they always add value. They are unique in terms of what they offer through a blend of practical experience, theoretical knowledge and the considered inclusion of the latest thinking and trends. Use them. I guarantee you will not be disappointed.”(Paper Plus Group CEO)

The team at ieRetail includes an experienced group of ex-industry trainers and project managers, as well as a network of global ShopX® licensed operators.

Jean Durand, pictured here speaking at the 2018 Four Square Conference, regularly provides board level advice to a number of NZ businesses, large and small, both in a formal and informal capacity. He is often called upon to advise company heads on strategy and as a sounding board for new initiatives. He is a guest lecturer for Massey University’s retail degree programme, sits on its advisory board for the retail degree, as well as the board of Retail NZ.

Jean regularly speaks at retail conferences for his clients, where he is called upon to provide insights into global retail trends, the impact on local retail, and the development of strategy to future-proof retail business.

“In everything we do, we try to bring home one of our foremost principles and strategy rules – “be better at being you, instead of trying to be better at being them”. If the fundamentals of the business are sound, this is oftentimes the greatest challenge our clients face,” he says.