In 2014 in the heart of the Wairarapa, on a wet and cold Tuesday evening in August, a group of like-minded independent automotive workshop owners gathered around the table. They had a shared challenge—how to remain competitive in an ever-changing automotive industry dominated by large corporations. From that meeting, the Blackfern Co-operative was born.
Roger Castleton with founding member Mike John Kuripuni Auto services, Masterton 2019.
Director Roger Castleton remembers the meeting well. He says the group sat in a square horseshoe formation and wondered if they were on to something or if they were barking up the wrong tree.
“We discussed the proposals, identified the needs, and listened to all. When it came down to casting a vote fourteen out of fifteen of us voted for Blackfern’s creation. I personally treasure these anonymous “voting slips” as our roots. They represent trust – to do what you and others say you’re going to do.”
The famous voting papers from Blackfern’s founding 2014
With the model approved, Roger says the group then decided on the Blackfern name, constitution, and principles and voted in Kevin Tunnell as the member Director.
“We wanted a name that reflected who we are—strong, proud, and uniquely Kiwi. The black fern is a symbol of resilience and unity, and that’s exactly what we set out to build.”
More than 10 years have passed since that fateful Wairarapa meeting, and in that time, Blackfern has grown into a thriving community of over 1,600 active members, supporting independent workshops across New Zealand.
“We started with a clear mission: to provide access to competitive bulk purchasing, group access to vehicle data and technology, and to help attract and retain skilled people in the motor industry. What’s really cool is that the first objective—being a buying group—has generated the revenue to drive the other two.”
Blackfern operates as a shared services co-op, following the seven international principles of cooperation. This means independent business owners retain their autonomy while benefiting from the collective strength of the group. It’s a model that has proven successful across various industries in New Zealand, with the likes of Mitre 10, Foodstuffs, and ITM operating under similar structures.
Roger says one of Blackfern’s standout features is its commitment to its members. With seven (soon to be eight) field managers out visiting members, plus a dedicated office team, there is real, hands-on support.
The Blackfern team
“We’re not just a buying group—we’re a community. It’s about more than just discounts. It’s about sharing knowledge, accessing cutting-edge technology, and making sure there’s a future for skilled people in this industry.”
“What’s really important is workforce sustainability, ensuring that the next generation sees the automotive industry as a viable and attractive career path. Enticing and retaining people in the industry is our big focus for the co-operative heading into 2025 and beyond.”
The Blackfern Co-operative is a testament to what can be achieved when independent businesses come together for the greater good. By leveraging collective buying power, investing in technology, and championing the industry’s future workforce, Roger says Blackfern is not just surviving—it’s thriving.
“We’ve come a long way since that meeting in 2014 and we’re only just getting started. Last year Blackfern celebrated its 10th birthday and I think one should take time to reflect on all those who have contributed in some way, big or small. From the bottom of my heart. A big “Thanks” The next phase of our story has started.”
The Hawaiian shirt competition from Blackfern’s 2024 member conference
