We're delighted to share that one of our Provisional Members has officially launched into the public eye. Truestock are paving the way as NZ's first platform co-operative and are currently in the final stages of becoming a fully-fledged co-operative. We're looking forward to watching them grow.

Have a read of their press release announcing their launch. 

A New Zealand stock image library co-owned by its members

Truestock, a New Zealand stock image library offering exclusive, royalty-free local stock images capturing an authentic, multicultural Aotearoa, has officially launched.

In the final stages of becoming a New Zealand co-operative, Truestock will be the first platform co-operative in New Zealand. Locally owned and operated, all of Truestock’s photographer contributors become majority co-owners. 

The concept was borne out of the challenges in obtaining high quality stock images that reflect an authentic representation of a diverse New Zealand. Shot locally by some of New Zealand’s best photographers, the library already features a wide selection of images and is being added to daily. The Curated Collection’s themes include ‘Diversity in the workplace’, ‘Technology & Life Admin’, ‘Active Lifestyle’ and ‘Agribusiness’.

Truestock aims to give business, government and advertising agencies easy access to images that truly represent New Zealand. Royalty free images start from $40 and exclusive licenses are available on request. 

Tanmay Desai, CEO, Truestock said “Becoming a co-operative puts the power in the hands of our content creators. Not only do Truestock’s photographer contributors get one of the highest commission rates in the world, but they also share the profits and get voting rights on the key business decisions. They are the majority owners of Truestock.

Erica Sinclair, Te Whānau a Apanui, Photographer/Co-owner said “I am excited to be part of Truestock and hope to offer an authentic insight into our Māori culture, values and narratives”

Graeme Murray, Photographer/Co-owner said “It's exciting to be a part of a stock image library that is all about New Zealand. One that reflects the beauty of New Zealand, its amazing people, wildlife and even its cities. Being a co-owner of Truestock provides me with an opportunity to have a say and a greater motivation to create fresh images that reflect New Zealand."

Josh Griggs, Photographer/Co-owner said “Truestock immediately made sense - I knew there was already a lack of NZ specific stock content so a space for curated, high quality images that are relevant to Kiwis was a no brainer. The co-ownership model really appealed as photographers have agency and an actual say in the future of Truestock.”


www.truestock.co.nz  Launched in 2021, Truestock is a New Zealand royalty free image library that specialises in authentic representation of a diverse New Zealand and New Zealanders. 


Tanmay Desai is a kiwi entrepreneur and Design Director with over 15 years’ experience working in New Zealand creative industries. A brand design specialist, Tanmay has worked at top Design Agencies with a range of high-profile New Zealand and global clients including Fonterra, NZMP, All Blacks Experience, Crusaders, Bank of New Zealand, Genesis Energy, Colorsteel, Te Aho O Te Kahu (Cancer Control Agency) and Te Pūkenga.

Images: Truestock